Chapter 1: The Core Value of New Energy Bicycle 3D Animation: Why It’s a Must-Have for Brands?
The core selling points of new energy bicycles often focus on "tech-savviness" and "practicality"—however, traditional graphic introductions or live-action videos struggle to meet both the needs of "detailed display" and "contextual expression." The emergence of 3D animation has completely changed this:
Break physical limitations and amplify technical advantages: Through 3D modeling, the internal structure of the vehicle (e.g., battery pack layout, motor transmission system) can be restored 1:1. Combined with dynamic disassembly animations, users can "see through" the working principles of core components;
Multi-scene adaptation to enhance user immersion: Whether it’s outdoor riding, indoor exhibition booths, or laboratory testing scenarios, 3D animation can achieve high-fidelity presentation at low cost, matching the needs of different marketing channels (official websites, trade shows, social media);
Reduce communication costs and accelerate decision-making: For "concept bikes" not yet in mass production, 3D animation can serve as a "virtual prototype," helping clients confirm design details (e.g., color schemes, materials) in advance and avoid repeated modifications during mass production.
Chapter 2: Full Process Breakdown: How Is a New Energy Bicycle 3D Animation "Forged"?
1. Requirement Communication: Clarifying "What You Want" Matters More Than "How to Do It"
Before production, deeply communicate the following information with the client:
Product Positioning: Is it a commuter bike for the mass market or a high-end sports model? This determines the animation style (realistic/cartoon/tech-savvy);
Core Selling Points: Should it highlight battery life (e.g., "100km ultra-long range") or lightweight design (e.g., "only 25kg")? The animation should focus on 1-2 core selling points;
Application Scenarios: Will the animation be used on the official website homepage, trade show screens, or short-video platforms? Different scenarios have vastly different requirements for resolution (1080P/4K) and duration (30 seconds/2 minutes).
2. 3D Modeling: The First Step from Sketches to a "Digital Twin"
Based on client needs, the animation team will first organize product design drawings (CAD blueprints, hand-drawn sketches), then build the vehicle’s 3D model using software like Cinema 4D or Blender. The key here is precision—for example, the welding texture of the frame and the anti-slip pattern of the tires must be reproduced; otherwise, post-rendering will appear distorted.
3. Materials & Lighting: Breathing Life into the Model
After modeling, "materials" (e.g., the metallic luster of the frame, the matte texture of plastic handles) and "lighting" (e.g., natural light, cycling scenes under streetlights) are added to the model. This step directly impacts the realism of the footage—for example, if the plastic material of the battery casing is not adjusted for reflectivity, the image may appear overly "plastic," undermining its tech appeal.
4. Animation Rigging & Dynamic Demonstration: Bringing the Product to Life
To make the vehicle "come alive," the model needs "skeletal rigging" (similar to adding joints to character models) and dynamic effects design:
Basic Animation: Such as the vehicle starting from rest to riding, or the suspension compressing when braking;
Functional Demonstration: Such as the automatic ejection animation of the battery compartment, or the internal gear rotation when the motor runs;
Scene Interaction: Such as water splashing when riding through puddles, or interactions with the surrounding environment.
5. CG Rendering: The Critical Leap from "Model" to "Cinematic Footage"
Rendering converts 3D scenes into 2D images/videos, which directly determines the "cinematic feel" of the final output. New energy bicycle animations often use 4K resolution + global illumination (GI) to present details like metal reflections and shadow transitions. Rendering time varies by complexity—a single frame of a high-precision model may take 10 minutes to several hours, and a 5-minute animation may require 1-2 weeks.
6. Post-Production Editing: Infusing Emotional Value into the Animation
Finally, editing software (e.g., Premiere, After Effects) is used to add subtitles, sound effects, and transition effects, splicing rendered clips into a complete video. For example, when demonstrating battery life, dynamic text showing "mileage count increasing" can be overlaid; during climactic moments, uplifting background music can be added to strengthen emotional resonance.
Conclusion: Why Invest in New Energy Bicycle 3D Animation?
The competition in the new energy bicycle market is essentially a competition for "user cognitive efficiency"—3D animation can transform technical advantages into user-perceivable value at the lowest cost and highest efficiency. Through this breakdown of processes, technical explanations, and supplier selection guidelines, we hope to help you find the right production team and open new market opportunities with a "talking animation."
由此开始...